It hit me the other day that some marketers of a certain generation aren't paying enough attention to what is going on in the Social media world. "Ahh, that Facebook is crap!" "What's a twit; tweet: tw...t anyway" "Email is for spammers." What a missed opportunity. As advertising vehicles have changed and grown, I've yet to see one completely replace the other. They just evolve. And that is what is happening now. Marketers big and small must take a serious look at each marketing vehicle available to them. Not to do so is quite frankly simply laziness. Never make assumptions!
But where do you really start. It begins with understanding who you are trying to reach. What platforms they are on and how they are using them. Then, make sure you understand the best practices for each vehicle you are looking at. Also, everything is changing and changing quickly. Commit to weekly self-education as well!
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