needs to be taking advantage of all the digital tools out there it made me wonder how much digital media anxiety there is out there?
This week I spoke to a group of small biz owners. It was a mixed group. About half were doing something. The other half nothing at all. The group that is doing something is "really doing something"...facebook...twitter....linkedin...email ....blogging. But with mixed results. One guy ( who I shall call "Mr. I have been in business for thirty years and why do I need to change a thing") looked as though he wanted to chug the coffee pot at me while I spoke about ways
to integrate social networking and email marketing. Afterwards he cornered me
"Help. I am overwhelmed and truly do not know how I can do all of this. Who has all this time?
Digital marketing anxiety.Like any sort of anxiety we do too much without really thinking or we are just paralyzed and do not do a thing.
So call me yout digital marketing therapist. I won't prescribe any heavy duty meds but swallow these three things and tell me if they help.
1. First take some time to figure out what the heck it is your actually trying to accomplish by even getting started with this. Please do not tell me that you are doing this because everyone else is. Have some clear objectives in mind..generate prospects and referrals; plug my special and sales; be able to get to know my customers. There are tons of reasons. I want you to start by really being aware of what yours is.
2. You do not HAVE be doing it ALL. Find what works for you.
Working for you means mainly what fits your goals and personality the best. It is not about spreading yourself too thin. It is about.utilizing your valuable time most effectively. And enjoyably. So do some research and learn a little bit about all the vehicles out there and how to use them the right way.
3. Do not feel behind the learning curve
This is new to all of us. We are all learning something new everyday. And tomorrow there will always be something else to learn. And we will.
So as a famous sneaker once said...just do it.
For more advice comment below or email me at emailmarketingyenta@gmail.com
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